"I wanted to get more leads from our website, but I just didn't know what more we could do. Evers not only revealed how we were selling our services short, but exactly what we needed to change and add, to turn that around. It was surprising stuff I have never come across before and it was all relatively easy to implement.
The results speak for themselves: the value of new business generated during the first 12 week period was equal to 71% of the total sales for the previous year. Some orders exceeded the average sale value by over 500%. And there’s still more sales yet to be realised from the leads generated during that period.
This has had a significant impact on the bottom line which is already up by well over 100% on the previous year. Best of all, in these tough times we are hiring because we have become too busy” John Blackburn said “I am even too busy to implement the last bits on the web site.”
You don't have to have a big business to use the principles of influence or see some amazing results even from your existing sales materials.
This month we are talking about "social proof" and "scarcity". John Blackburn from ACME Test and Tagging, engaged us back in February to troubleshoot his online influence. One of the solutions we used to improve his online enquiries and sales was the principle of social proof which is also featured in this months Evers Report.
John took advantage of a relatively new service we are now offer called Instant Influence. It is targetted consulting designed to improve leads and sales in what you already do and use. (Find out more, click here)
Improve your influence
Being successful in any arena means that you have appealed to what the market wants. You should be proud of your achievements. But what if you discovered, like the person above, that there was even more you could do.
Your success today could pale against tomorrow's boom because of something you like many other successful people in business tend to overlook.
You didn't mean to, but in the process of casting a wider net...wanting to appeal to more people (and not offend anyone), you have let your personal brand along with you company image become safe. Just like everyone else. Boring, safe, professional and frankly confusing to the people you may want to influence like future clients, staff, even associates.
Why?...They can't tell why they should choose you or your company over anyone else!
what you can do
As you visit the Evers website you'll discover that "Evers knows about influence". Even The AGE Newspaper reported that..."Evers is a specialist"
She finds the story behind a business or a person that connects more customers to their "brand" and keep connected to their business.
Monika assists businesses and people to find their competitive advantage and then change it into words and images that stick like glue in the minds of people.
She turns websites and sales materials into compelling communication pieces that create more sales.
what others have experienced
Go to testimonials for more:
An "unknown" personal brand became the 8th most subscribed to brand on Twitter, behind Kevin Rudd, our PM, in his first month.
One million dollar firm increased its revenue by 200% in the 18 months that followed its repositioning. The Director also became the "industry expert" for media and government boards.
Another image makeover on a business opened doors to one client, that had been firmly closed the previous five years.
So, if you want to improve the effectiveness of your brand or influence in the marketplace, then you need to get Monika on the line.
what you can expect from the call
When you connect with Monika she is going to ask you about your business, what you want to achieve and what others are like in your industry. She is going to listen closely to what you have to say, even sharing ideas that she thinks are going to create an impact to you now. So, what does she say...
Ring her and find out!!!
