In 2004 Neuro-scientists turned the world of marketing on its head, by proving that not all brands had influence and frankly, left business quite gob smacked with their results.
We want to believe that our logic influences our market choices, however these and other scientists since, have been able to prove that emotion and not logic drives our behaviour, underpins culture, influences who we vote for and what we buy.
Values are the emotionally charged drivers that operate in all people. They change markets, yes even share markets and not just with one or two values...they cluster in sets of values. When you understand the power and nature of these drivers, people with products and services to market are able to grow sales, popularity and loyalty by developing the right kind of emotional wellspring in your brand.
Our consultancy is recognised for increasing the influence in brands, using its culture, values and identity. Whether you are a CEO, Business Owner, Brand Manager, Designer, or Public Personality you can engage our knowedge and processes to grow the right kind of brand for your business. Our services can provide a blueprint to brand innovation; improve the market acceptance of all logos and image devices; correct your positioning into the right market sector; and grow the brand culture and brand loyalty to win the type of people you want to attract. We also provide ongoing information and thinking about brand values management through our Evers Reports and Blog entries.
Before you invest even more money into possibly the wrong areas, contact us to arrange an appointment, with the view to initiating a Brand Evaluation. You wont be the first to say it was the best business advice you received for the entire year.
Monika Evers, Brand Advisor.