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Wednesday 15. of February 2012
Brand loyalty is more than a means for "marketing" to increase its percentage of market share, it is a strategy to change the dynamic of doing business as these three perspectives on brand loyalty provide.
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Wednesday 22. of June 2011
Truth has integrity. When we hear it, we know and respond to it on a deeper level of our being.
Brands, products and ideas such as Virgin, Apple, and Google are driven from a deeper truth captured within their business. This...
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Saturday 07. of May 2011
Even though The United States still represents a massive consumer market, brand USA is losing one of its greatest intangible assets…trust.
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Tuesday 22. of March 2011
Imagination and dreams seem to come of nowhere. They deliver a hint of a new way things could be and then leave you, knowing the difference...
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Thursday 04. of February 2010
In the 90's Nike felt the sway of public opinion turn against them for using slave labour to make their shoes. Toyota may have just as big a esteem crash looming, as information comes to light that toyota executives had reports...
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Wednesday 13. of May 2009
The emotion your customer experiences will effect the influence of your advertising.
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Wednesday 11. of February 2009
Discover your story. It will allow you to engage the imagination (and emotion) of your marketplace.
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Thursday 13. of November 2008
From the land which gave us Gordon Gecko and “Greed was good”, brand "America" has suffered one hell of an esteem crash.
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Monday 08. of September 2008
Was Shakespeare right about names, or does the market tell us another story.
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Friday 11. of July 2008
Was NAB's failing performance in the stock market linked just linked to performance or a hidden factor of influence. We believe the latter.
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Monday 02. of June 2008
The rules of influence apply just as much to personal brands as they do company brands. So if you are a consultant, personality or a CEO, this article is for you.
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Wednesday 23. of April 2008
What separates us from animals has everything to do with our abilities to manage complex social relationships and how we should market.
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Monday 17. of March 2008
Neuroscientists have entered into the marketing landscape and with their Magnetic Resonance Imaging technology and have made some startling discoveries to do with marketing vs the lasting power of true influence.
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Wednesday 13. of February 2008
What they didnt tell you about that study and its application to business.
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Thursday 10. of January 2008
The principle of contrast
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Saturday 22. of December 2007
Can you increase the likelihood of people saying "yes" to your offering, just by choosing the right kind of messenger?
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Friday 21. of December 2007
When Leo Burnett back in 60's, analysed 62 of his biggest advertising flops he was to discover the factor that still affects the influence of emails, websites and letters today.
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Thursday 13. of December 2007
The super CEO is like any other super brands. They have succeeded in creating the influence that we accord the likes of super brands like Mercedes or McDonalds.
Remember the day that Jack Welch announced his resignation from GE,...
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